In past posts, I’ve been critical of attorney advertising on television and billboards. These advertisements are a terrible way to find a personal injury attorney. On television, these characters stand on top of 18 wheeler trucks, wear capes, chase ambulances and talk about fast settlements. The attorney (or sometimes just an actor) tries to look serious. Yet, you never see any of these attorneys at the courthouse actually representing injured people.

Until now, I thought attorney advertisements in Alabama were not as bad as those in other places. Unfortunately, I’ve just seen the single most horrible attorney advertisement of all. And, it comes from a local firm in North Alabama. The advertisement is not just bad, it’s offensive. The ad is so bad a leading website for lawyers calls it “Law Firm Advertising — Now With More Racism!”

I’m not sure what to think. When I first saw the ad I thought it was a bad joke. This is no way to advertise a personal injury practice.

I’ll let you decide for yourself what to think. If you are suffering from a personal injury, it is important to hire the right attorney. You need an attorney with the skills and dedication to handle your case throughout the process. You need an attorney who is willing and able to go to trial when needed. Tennessee attorney John Day writes a blog providing good legal advice. He previously wrote some pointers on how to select the right attorney. Here are his pointers:

  1. Does the lawyer know injury law?
  2. Does the lawyer have the resources to handle my case?
  3. Is the lawyer well-respected in the community? What do past clients say about the attorney?
  4. Has the lawyer been successful in the past?
  5. Can the lawyer take on the opposition?

Personal injury law is a complex area of the law. A good attorney in this area of the law must understand many issues that impact his client and must have the skill to go to trial. These issues are too important to hire an attorney based on a billboard or television advertisement.